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About Get Connected!
Get Connected! is a comprehensive statewide public awareness program, first unveiled in Los Angeles County, that educates targeted populations about the economic and social benefits of broadband connectivity. The program aims to break down barriers and address misperceptions that perpetuate the Digital Divide that currently exists in California.
The program will increase awareness of the value of broadband through an array of communication vehicles, including a multilingual Web portal for new users, TV and radio commercials, and Community Connect Fairs that provide hands-on experience with broadband. The program also includes Champions for Access, which are organizations across a variety of industry sectors that sponsor and fund Get Connected! initiatives.
Broadband Benefits
- Broadband high-speed Internet saves time and makes an individual’s life easier by giving him/her instant access to what he/she needs – communication, information, and services.
- Using broadband high-speed Internet helps stretch dollars.
- Individuals can get ahead in their career and in life with high-speed Internet.
Target Populations
Launched by the California Emerging Technology Fund (CETF), the program is aimed at reaching low-income Latinos, African Americans, Asian Americans and non-Hispanic whites. Priority communities include rural and remote areas, disadvantaged urban neighborhoods, and people with disabilities.